Friday, November 21, 2014

What Experts are Saying About New SEO Tactics?

Online presence has become even more crucial for entrepreneurs. Strong online base is a necessity for an effective PR, internet marketing and sales enhancement. The ROI (return of investment) depends largely on how well you perform in the virtual world. I have been researching and found a lot of articles with the similar title, ‘Is SEO dead?’ and I am like what! How can SEO of all the things be dead? Search Engine Optimization, if we use a little common sense, is required even more in today’s world where internet is actually ruling the business world.


No, I am not saying that SEO is still the same as the traditional practices. It has changed a lot in the past few years but where do the things remain monotonous in business? It is undeniable and even I am not refusing that the scenery of search engine optimization has changed and is still changing. All Google has done is that it has started penalizing low-quality and quantity based SEO tactics. But who doesn’t appreciate quality? SEO is now no more limited to keywords and link building as it has got its diverse components such as mobile optimization, social media marketing and other things we are going to take a closer look to in the following write-up.

Link Building is a thing of past

Not exactly the link building but yes, merely link building is past. Long gone are days when your website did well on ranking pages solely on the number of links you made. Today, not only quality links are required to lead but also a strategy to build your brand image. Since the launch of Google authorship where the content is linked to the authors’ profile, the ranking game has changed.  Building your brand is a pre-step to rank well.

What is SEO then?

Let’s say SEO is dead and believe it also. Then what is the SEO industry all about today if not just link building? The real and effective SEO stands on three things and links building is one of them. The other two equally important components are content and social media. The catch is not the three individual elements but the relationship between them. The content which you must write keeping yours’ and yours’ target audience’s need in mind - if gets shared on social media more and more -  will generate back-links and credibility for you. Links from high quality sources and sharing by real users is becoming a key factor to rank well, after all the basic SEO is about generating traffic and improving ranking in search engines.

All of this starts with one thing – Content

If you have done SEO and internet marketing ever, you will relate to this. The key to successful SEO today is good content. Above design and other things, users stay engaged with your website due to content. Even the social media shares are content driven. The why not give this more importance? Content marketing like SEO is not same as it used to be. The industry is maturing and now marketers focus on savvy and engaging content which brings higher ROI. Again the competition is not of quantity but the quality. It is recommended to always post good content and not even average things which are inevitabilities for building your brand.

Do not get limited to computer screens

Number of mobile users are exceeding every other day. Mobile devices are best ways to reach wide spread of your customers. Heard about Google’s Hummingbird update? It has got difficult than ever before to rank well without mobile optimized strategy. The responsive design is must but not enough. You need a different and effective strategy for mobile devices. Look around you and see how many are not using cell phones? You will hardly find anyone. Since it is very obvious, then why not do proper investment on this side of search engine optimization.

Social Media – the new addition

To rule spywares and malicious content, Google has started relying more on human signals. Hence it is of extreme importance to tell your SEO Company to make a subtle and tested plan for your social presence. Make sure your blogs have built-in sharing options to reach Google’s and other search engines’ notice. As I have explained above, social media has started intersecting with SEO in the ranking race.
At the same time as developing the SEO strategy for your website, try to compose balance in the three components from writing excellent content to building reputable links to maintaining social media presence. Customize your strategy according to your company’s strength and weaknesses and invest in a way to go closer to your niche audience. The above tips are helpful even if you are outsourcing your SEO services.  

This article is written by Shara Roy. She is internet marketing strategist, working at Crocuss. She loves to share her ideas on new technologies related to internet marketing and web development. Visit author's website

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  1. Thanks for such wonderful tips.Worth reading your post.I appreciate the time you spend behind this amazing post.

  2. A good site and layout goes a long ways. They say '' Content is King but design is the messenger " we all know where to go for free templates but i like this place the best.

  3. Indeed SEO has undergone a sea change over the past 10 years. There are techniques that used to be the mainstay to rank websites in the past and now those same techniques would be harming the business in terms of ranking on the search engine.

  4. Thanks for your words. I liked 3rd paragraph the most... Keep posting such articles.It may impress many others.Shared this with my friends. This page will touch high heights.

  5. Really great piece of information in limited words. I would be using your strategy for writing articles. would like to get more tips on blogging from your side.Thanks in advance

  6. Really appreciate your writing skills, I am a blogger too... I will be using your tactics to write on my blog... Thanks

  7. Hi Sohan Jayasinghe,

    Brother, in these days i am confused about to write guest post on other blog. Peoples says that guest post is not beneficial anymore. Will you please describe about this?

    1. Hi Adil

      Guest blogging will help you if you have some really good content that will attract people to then visit your website after reading your article.
      But you ahve to do it right way.Try to get backlinks from similar websites.

  8. nice post thank you
    Please give suggestions my blog

  9. Dear Sir .

    Thanks For Article . Your Article is Very Useful . I Have Started SEO Work. I Have Completed On Page SEO Work. I Will Start Off Page SEO Work. But I Do Not Know Proper About Off Page SEO . Please Suggest Me Best Idea.


    1. I recommend you to read all my seo posts related to off page.
      Thanks you.

  10. Thanks for the nice post. Quite informative to increase your visibility over the search engine You describe in good manner the basic points should be keep in mind while doing seo for a website.

  11. Dear Sir,

    Thanks For Article. Your Article Is Very Helpful For SEO.

    I Will Start SEO Work Short Time.


    1. Start from beginning. You can understand well :)

  12. i was looking for this list in google but didn’t anythink worth trying.Fortunately i visited this blog and find what i wanted.i have started seo for my website .but how to create traffic my website can you give me some advice.

  13. Dear Shone Sir,

    Your Article is Very helpful For SEO Beginner. I Will Use You Idea..

    Thanks For Article.

  14. This article is so good.i am understood about seo tips and task.
    Thank you give us information about seo task.

  15. Hello
    this is so good article,the way you explain it from base so one can easily understand.this article is informative for fresher who want to know about seo.