Friday, November 21, 2014

What Experts are Saying About New SEO Tactics?

Posted on:Friday, November 21, 2014 | File Under: , No comments

Online presence has become even more crucial for entrepreneurs. Strong online base is a necessity for an effective PR, internet marketing and sales enhancement. The ROI (return of investment) depends largely on how well you perform in the virtual world. I have been researching and found a lot of articles with the similar title, ‘Is SEO dead?’ and I am like what! How can SEO of all the things be dead? Search Engine Optimization, if we use a little common sense, is required even more in today’s world where internet is actually ruling the business world.

About-New-SEO-Tactics


No, I am not saying that SEO is still the same as the traditional practices. It has changed a lot in the past few years but where do the things remain monotonous in business? It is undeniable and even I am not refusing that the scenery of search engine optimization has changed and is still changing. All Google has done is that it has started penalizing low-quality and quantity based SEO tactics. But who doesn’t appreciate quality? SEO is now no more limited to keywords and link building as it has got its diverse components such as mobile optimization, social media marketing and other things we are going to take a closer look to in the following write-up.

Link Building is a thing of past

Not exactly the link building but yes, merely link building is past. Long gone are days when your website did well on ranking pages solely on the number of links you made. Today, not only quality links are required to lead but also a strategy to build your brand image. Since the launch of Google authorship where the content is linked to the authors’ profile, the ranking game has changed.  Building your brand is a pre-step to rank well.

What is SEO then?

Let’s say SEO is dead and believe it also. Then what is the SEO industry all about today if not just link building? The real and effective SEO stands on three things and links building is one of them. The other two equally important components are content and social media. The catch is not the three individual elements but the relationship between them. The content which you must write keeping yours’ and yours’ target audience’s need in mind - if gets shared on social media more and more -  will generate back-links and credibility for you. Links from high quality sources and sharing by real users is becoming a key factor to rank well, after all the basic SEO is about generating traffic and improving ranking in search engines.

All of this starts with one thing – Content

If you have done SEO and internet marketing ever, you will relate to this. The key to successful SEO today is good content. Above design and other things, users stay engaged with your website due to content. Even the social media shares are content driven. The why not give this more importance? Content marketing like SEO is not same as it used to be. The industry is maturing and now marketers focus on savvy and engaging content which brings higher ROI. Again the competition is not of quantity but the quality. It is recommended to always post good content and not even average things which are inevitabilities for building your brand.

Do not get limited to computer screens

Number of mobile users are exceeding every other day. Mobile devices are best ways to reach wide spread of your customers. Heard about Google’s Hummingbird update? It has got difficult than ever before to rank well without mobile optimized strategy. The responsive design is must but not enough. You need a different and effective strategy for mobile devices. Look around you and see how many are not using cell phones? You will hardly find anyone. Since it is very obvious, then why not do proper investment on this side of search engine optimization.

Social Media – the new addition

To rule spywares and malicious content, Google has started relying more on human signals. Hence it is of extreme importance to tell your SEO Company to make a subtle and tested plan for your social presence. Make sure your blogs have built-in sharing options to reach Google’s and other search engines’ notice. As I have explained above, social media has started intersecting with SEO in the ranking race.
At the same time as developing the SEO strategy for your website, try to compose balance in the three components from writing excellent content to building reputable links to maintaining social media presence. Customize your strategy according to your company’s strength and weaknesses and invest in a way to go closer to your niche audience. The above tips are helpful even if you are outsourcing your SEO services.  

This article is written by Shara Roy. She is internet marketing strategist, working at Crocuss. She loves to share her ideas on new technologies related to internet marketing and web development. Visit author's website

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Tuesday, October 14, 2014

Four Simple Tips To Improve Your Site’s Typography

Posted on:Tuesday, October 14, 2014 | File Under: , 1 comment

I’m a writer, so naturally I think that all web design ought to start with my text; the rest of the page should be be built to complement what I have written. That way of thinking puts typography front and center. I’m not the only one who thinks so, but it’s an opinion that doesn’t hold much sway among web designers; it has even less traction with businesses and bloggers. And so typography doesn’t get the attention it deserves.
Typography matters because it is what makes a site pleasant to read. You might think you have written the most informative, moving, or hilarious article that ever saw the light of day, but if the typography is so bad that people go cross-eyed when they look at it, your brilliance is going to be wasted.



Typography is a complex art-science, but a few simple tweaks to a web page’s typography can make a huge difference to readability. I’m going to give you four tips and then point you in the direction of the web’s best typographic resource.

Stick To A Couple Of Typefaces

If you’re an experienced designer, you can do crazy things with font combinations and it’ll look great (probably). If you’re not a designer, don’t risk it. Stick with a couple of typefaces: preferably one for headings and one for body text. Using a serif for one and a sans serif for the other is a common choice — it’s not important if you use the serif for headings and the sans for body text or vice versa, both can work. Don’t try to be too smart with font combinations — two well suited fonts look great together; three poorly chosen fonts will ruin a page.

4 Desktop Blogging Applications For Writers 

Consider Appropriate Sizes

Font sizes appropriate for print are too small for the screen. If you want people to read your content, for the love of Garamond, don’t make the text so tiny they have to zoom in or put their noses against the screen to see it.
Take a look at the text sizes on Medium for a approximation of how large your text should be, although be aware that the ideal size differs depending on the typeface, screen size, and screen resolution.

Line Spacing And Line Length

It’s not just the size of the text that matters, it’s the distance between the lines of text. Cramming the lines close together makes them difficult to read. Line spacing is controlled by the line-height CSS property, which should be set to a minimum of 1.2 times the height of the typeface and probably somewhat higher, but not much higher than 1.5 or the lines will look disassociated. Line length — the distance between the first and last characters of a line of text on the screen — should be somewhere between 50 and 90 characters. It should not stretch too far across the page and certainly not from one edge of the screen to another. Shorter lines are easier to read.

Only Underline Links

This one isn’t such a big deal, but it’s a personal irritation of mine so I’m going to include it. Underlining is not a useful habit except for links. Links should be the only text that is underlined. Underlining should not be used for emphasis — that’s what bold and italics are for. It shouldn’t be used for headings, where bolding, centering, altering type size, and altering typeface are all better options.
These four tips will do wonders for your site’s readability: use conservative font combinations, increase the type size, optimize line height and length, and remove underlining. But, there’s a lot more to typography than that, most of which you’ll find in Matthew Butterick’s excellent Butterick’s Practical Typography.

How To Change Blog Links color and font style

About Graeme Caldwell -- Graeme works as an inbound marketer for Nexcess, a leading provider of Magento and WordPress hosting. Follow Nexcess on Twitter at @nexcess, Like them on Facebook and check out their tech/hosting blog, http://blog.nexcess.net/.
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Saturday, September 13, 2014

4 Desktop Blogging Applications For Writers

Posted on:Saturday, September 13, 2014 | File Under: , 1 comment

If you just write the occasional blog post, then WordPress/Blogger default editor is fine, especially since its recent update. But if you are like me and write several pieces each week (or sometimes even each day), then TinyMCE’s quirks can begin to grate. If your income depends on the content you’re writing, it’s not wise to trust browser based writing environments  it’s more than likely that nothing will go wrong, but I’ve experienced too many accidental refreshes and otherwise disappearing content to entrust my productivity to a web-based editor.


Desktop_Blogging_Applications_For%2BWriters

Thankfully, I don’t have to. There are plenty of desktop applications that integrate well with WordPress, allowing bloggers to write and publish their content without ever looking at the blogger admin dashboard. In this article, I’d like to take a look at my favorites.
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Byword / Marked Application

When I’m working on a Mac, the combination of the Byword text editor and the Marked markdown previewer is by far my favorite writing environment. I’ll focus on Byword here, but Marked has some very useful features, including link validation, keyword highlighting, readability statistics, and the ability to show previews with user-supplied CSS scripts.

Byword is a text editor. On the face of it, Byword is a very simple application. For me, that’s a great thing. I just want to sit down and type, but, although it looks simple, Byword actually quite feature-rich — with exactly the right features, too. Byword uses Markdown for formatting, which is a straightforward markup language that anyone can learn in an hour — and they should: it makes a huge difference to the writing experience and productivity. Byword offers excellent Markdown support, with easy-to-remember keyboard shortcuts for adding titles, links, lists, and so on.

But Byword wouldn’t deserve palace on this list if it couldn’t publish to WordPress. In fact, Byword can publish to WordPress, Blogger, Tumblr, and Evernote. Publishing is a Premium feature, but it’s not expensive and well-worth the price to omit the cut-and-paste-into-Wordpress stage of blogging.
Because Byword is available for the Mac, iPad, and iPhone, users can publish from anywhere.


Marsedit desktop blog editor


This is another tool for the Mac users out there. I couldn’t write a post about desktop blogging software without including Marsedit, the blogging tool of choice for many, including John Gruber, creator of Markdown, although Marsedit does brilliantly with Rich Text too.

Byword is an excellent text editor for writers, but Marsedit is a full-fledged blog editing tool, which is compatible with WordPress, Tumblr, Typepad and dozens of other content management systems. It features excellent media support, with one-click image insertion from a variety of sources. If you like, you can even integrate your favorite text editor with Marsedit, including BBEdit and TextMate.

Windows Live Writer


Windows Live Writer is getting a little long in the tooth, but it’s still the best Windows tool for publishing to WordPress. It offers many of the same features as Marsedit, except without the Markdown support. If you’re a WordPress blogger who prefesr to work in a Windows environment, Windows Live Writer should be your first port of call.
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Blogilo Editor


Last, but certainly not least, is a tool for our friends who prefer the Linux desktop. Blogilo features a WYSIWYG and HTML editor, with previewing that matches your blog’s style. Users can create, modify, and delete posts, as well as schedule publication.

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These four are my favorites, but they’re far from the only options. What do you use? Let us know in the comments below.

About Matthew - Matthew Davis is a technical writer and linux geek for Future Hosting. Follow them on Twitter @fhsales, Like them on Facebook, and check out more of Matthew's writing on Future Hosting's web hosting blog.
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Wednesday, September 10, 2014

7 Reasons Not to Write a Personal Blog

Posted on:Wednesday, September 10, 2014 | File Under: , 4 comments

Here you will find out why you shouldn’t write a personal blog, and some reasons why you should not write any sort of blog at all. There are plenty of articles on the Internet that claim blogging will get you rich and is fun and is the greatest thing since the invention of the car, but they are often posted to get people to buy blogging services such as hosting, content management systems and SEO (Search Engine Optimization) services. Here are some reasons why a personal blog is a bad idea.

Not-to-Write-Personal-Blog

You do not get paid to write a blog and it is work


You could be getting paid for the writing you are doing. When you write a blog post that is work. It is something that people are sat in offices doing right now and they are getting paid for it. Blogging may not seem like work at first, but after a few months it will be a slog, and you are not being paid for the slog. You are working for free and there is no way your affiliate money is going to fairly cover the amount of work you are doing. You could put the same amount of time into sweeping roads and make thirty times more than you are going to make via blogging.

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It is not going to make you affiliate money in the way you think it will


Most people are disappointed by the amount of traffic they receive and amount of affiliate money they receive, and yet it is blindingly obvious if you think about it. How many personal blogs do you read? How many do your friends read? You may read the occasional blog about something that interests you, but do you read many “personal” blogs? Furthermore, how often do “you” click on affiliate adverts when you are on the Internet? Most of your clicks over the last year were probably by accident.

Few people want to read your thoughts unless you are famous


This is just a sad fact. You are not special and you are not coming up with anything that thousands of others have not come up with before you. If you think you are being original then you are not researching hard enough.

Most people run out of things to write about very quickly


This happens to most bloggers and is the number one reason why most blogs do not last longer than six months. They usually come to a halt when the hosting services expire. You are going to run out of things to write about very soon.

Most of your personal blog posts are not evergreen


An evergreen article is one that is still relevant and readable after a few months or years. For example, an article about heartbreak may be relevant for decades, but an article about how to program your VCR to record when you are out is not evergreen. Many of the personal things you write about are going to expire very quickly, which means that new readers are not going to be able to look over your old posts they will only read your most recent posts, which may make it harder to keep your readers.

There are plenty of other things you could be doing that are longer lasting


You could be carving wood figurines instead of blogging. It may not be spread around the Internet like your blog, but it will have more value and it will last longer. You could be taking a course in fixing cars or decorating houses. You could be making your dreams come true, instead of blogging onto a platform that you will probably delete in a few months when you are bored with it.

Getting no traffic and/or reading criticism will hurt your feelings


Working for six months and still having no traffic is heart breaking. It is horrible to find yourself pouring your heart into working on your blog, only to discover that nobody is reading it. The worst thing is when you do receive traffic and comments and they are negative. Some people enjoy criticizing because it makes them feel important and superior, and you are going to get that sort of thing on your comment section, and there is a chance it is going to hurt your feelings. 

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Author Bio: Sonia J. is a professional blogger and a writer for Bestessaytips.com that helps students with creative paper writing
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