Monday, December 17, 2012

Ultimate Traffic Driver For Your Site: Twitter

Twitter is one of the most popular social media sites that give internet users a new way of communicating with each other. This site is about communicating or micro blogging or the use of quick and small spurts of content. Those who are aware of the many benefits of blogging in the regular format can also learn to take advantage of this method. Micro blogging using Twitter can be the most effective and quickest way of driving traffic to your own website.


Understanding Twitter as a Medium for Marketing

In order to use social media as the most effective marketing tool, you must have a complete
understanding of what it is all about. One must do their own homework of making some
research about Twitter and understanding how it works before posting their own. Devising a
solid plan or outline for posting is one way of getting started. Endeavor that is well planned
is likely to benefit more in this competitive world of marketing.

Knowing What You Intend To Promote

Before you even start using Twitter in your marketing efforts, you must have a clear idea of
what you intend to promote. This is of utmost importance so you can understand how you will
achieve the most of what Twitter marketing can offer. By having a clear understanding of
what you will market, you can devise a technique that will drive traffic to your door. If you
have good knowledge of the product, you will know exactly what you will take up to have it
effectively marketed in Twitter.

Effective Communication for Twitter Marketing

One of greatest boost Twitter marketing efforts is learning how to effectively communicate.
It is equally vital in Twitter marketing strategies to know the type of information that should
be placed in this social media. This is important not only when writing the tweet, but when
responding to those messages coming from other. You should be able to carefully plan a
routine on how to effective respond online so that you can be more successful in this medium
and on your business.

In order to get the most from this marketing medium, it is also vital that you learn how you
can participate in the Twitter community. Twitter is one huge social community. Thus, if
you are blogging on it for the promotion of your business, you cannot go anywhere unless you
participate in the conversation of your prospective clients. Every Twitter user is a prospect
customer, and you must learn to get those words out about your business if you intend to
drive them into your sales pool.

You must also facilitate your conversation since Twitter is not all about information sharing.
You may also facilitate your conversation in this medium by asking questions and taking
polls about what they can say about your product. Devise some creative ways of getting
your readers to respond to your thoughtful questions. This way, you will have your customer
insights that can significantly help in improving your marketing efforts.

Creating the Most of Twitter Account for Business Marketing

Since you will be using Twitter for your business marketing effort, you have to make sure that
you make the most of it. Make a profile with information and picture about your products and
services. This allows those people reading your feeds to know you much better. The more
that these readers know what you can offer there is a huge possibility of them returning to
your page to know what you more you can offer.

Spamming Vs. Posting Often

Before you take advantage of Twitter in driving traffic to your site, know first of the
difference between spamming and posting often. You should not do spasm on Twitter. Rather,
you should often post relevant, meaningful, and readable contents which your followers will
look forward to. Spamming can be a major mistake that a marketer can do on Twitter, and if
followers will be overwhelmed with spasm, they may no longer be interested in stopping by
your account. While it can be tempting to post spasm, you should realize that there are no
benefits that you can get from it.

Avoid Over Promotion of Product

While it is a must to post things about the product, it is not necessary that it is the only
focus of the account. You should post information that will tell about your product, your
company, the industry and all other things which are relevant to it. This will not overwhelm
the customers of information which concerns only one topic. While readers are expecting
online marketers to make promotions of products, too much information can lead them to get
annoyed and discontinue following your feeds. Finally, you must also learn to follow relevant
feeds coming from others. When you follow feeds, it will let other accounts know of your
existence online. This can also help in increasing traffic which will enhance you marketing

Author Bio:- Sunny Popali is SEO Director at TempoCreative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo's team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

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  4. good post to increase the web traffic.....