How to Write Your About Us Like a Pro

Lately, I have seen a  tech website that seemed fascinating with its  content   and  design. I instantly felt an urge from within to know  more  of the  creators of the site and what how else I  can  benefit from  it. I  rolled my eyes all over the webpage and I  was dumbfounded when I realized that there was nothing  such as an  About Us page or any other way   that   I   could   know more of the people behind the pleasing work. I was reckoning on how a site can miss on having such a vital page in the site.

I could have been even more fascinated and may be even been a follower of the webmaster and eventually his or her other blogs/sites too, only if I had a way to know him/her better. I highly recommend you not to miss on such a chance. It only adds up to your online reputation and web authority. Furthermore, your about us page, if optimally used can get your business leads and advertisers for your site.

Here are some ways you may consider following in order to make a compelling About Us or About Me page for your loved blog/website –

1.  Display who you are: The moment a visitor of the about us page looks at the faces of the people

     behind the site, they feel more connected. Because they like being connected to humans more than

     Brand’s logos. Hence incorporating your picture along with a brief intro about you works

     wonders. You can add what amuses you, what is your aim (better be it related to the site/blog/the

     niche), your values and a favorite quote. Embedding a link to your personal profiles like

     Facebook, G +, Twitter, etc., may help build your authority and strike a sentimental value with the

     reader.

2. Bragging is allowed: Technically the one place you can brag about your work and your blog is the

    About Us page. But hay; ensure that it’s reasonable and believable. Fake claims are sure to make

    your potential leads never turn back to you. Tell something you achieved some regular

    compliments you get (but don’t make it too obvious).

3. Prove you are a Pro: Your about us page is one of the most likely pages to be visited by at least

    40% (that again depends on your work on other pages). Take full advantage of it. Show people

    through this page that you are a pro in your niche. Doing some of these can help-

               Display testimonials from you happy and satisfied clients.

               Display a list of other brands you worked with (preferably their logos).

               Display badges you won as part various contests in your niche.

               Display a list of other sites, blogs, brands you own.

4. Tell how your business could be of help: Address this vital question which many people

     happen to ponder upon –

     What is in it for me?

     Tell them how they could benefit from being a regular visitor of your blog/site.

     Let them know how valuable they are for you and how much you are already

     doing and plan to do for them.

     Make them fully aware that you are not pushy, are genuine and care for their

     safety and well being.

This, I believe, is the most comprehensive list of things that an effective About Us page must possess. Let me know your views and how you implement your blog’s About Us page. And if you still don’t have one, I’m pretty sure that is the next thing you are going to do. Adios!

About The Author: Tim Wilson works as content manager for HostPapa, a web hosting Canada Company serving over 100,000 customers. Since launching in 2006,HostPapa has offered reliable, budget-friendly, easy-to-use Canadian web hosting solutions for small to medium-sized businesses.

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