Saturday, June 1, 2013

Five Essential Content Strategies that Will Help Your Online Business

You may be a very talented content writer, but  I will tell you from the top that this isn't  enough. Excellent content alone isn't enough to push your website or blog up the  Google  ranks. There are many factors that influence the Content Strategies, and if you leave one out, your overall results  will suffer greatly. How you integrate every aspect and  characteristic  of the content that you promote depends on the behavior of your target  audience, and the overall dynamic of your team.Therefore you need to focus Content Strategies.


Many people say that they are online entrepreneurs, but the truth is that most successful online entrepreneurs don't stand a chance on their own. Working in a team is the key to success, but every team needs a leader who keeps the other members focused on the task at hand. Let's take a look at a few essential strategies that will help you create solid content which in turn will bring good traffic.

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Five Essential Content Strategies For Online Business

Generate Customers

Obviously you want people to read your blog, this is why you are writing.  In order to generate readership you have to create compelling content. Customer stories, how-to's, top 10s, guides and tutorials are excellent call-to-actions. They are the types of articles that attract a huge number of readers because they have persuasive titles, and they hint to a possible solutionfor their enquiry. If you want to promote your business,  it is this type of content that can help you successfully demonstrate the value of your products.

Create and Attract Links

As I said earlier, it is not enough to create mind-boggling articles if you want to generate more traffic. A top online business will always focus on generating high-quality back-links which are related to their niche. What I am trying to say is that there is no point in creating back-links for a health related business, on a technology website, because there is no way of selling something which doesn't interest your target audience.

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Build Authority

Pillar content is the type of content which demonstrates your knowledge in a certain field.If you want to impress your target audience you have to be an expert at what you do, or at least give people the impression that you are. Bloggers may not be certified experts in all fields, but they are very versatile. In the end it is extensive knowledge on a subject that will set you apart from other companies, and that will make your content more likely to become bookmarked.

Beat Your Competition

  You will always have competition, whatever you do. The problem is how your company deals with it. Let's say a certain company has released a new product, that counteracts a product that you released. You have to take coherent steps to diminish the impact that  their product has. This can be done by writing well-researched, objective reviews that will show your target audience both pro's and con's This will also make them perceive you as an expert in the field.

Trigger Loyalty and Engage Users

Another important thing about content, is how you market it. Social media platforms are prolific environments which can help you grow your readership. The more people talk about you, the better you look on Google. But it is not only Google that you should be worried about. If you ever hope to build authority, convert visitors and maintain your customer base, you have to engage with your loyal visitors and remind them why they chose you in the first place.

These are Five Essential Content Strategies. Hope this help.

Author Bio: Anna Robeson is a freelance writer by day and consultant for a top marketing agency by night. She enjoys writing about technology, the latest SEO news, social media and affiliate marketing. You can connect with her on Google+.
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  1. A lot of people give you secret ninja methods but the reality is, you have to cover the basics too. Good content is the key, otherwise nobody will get to your links. Good stuff.